Image ID: 3471740
Caption : An officegoer passes by a hoarding advertising jewellery from Tanishq in Mumbai. India is the largest consumer of gold in the world with an annual consumption of about 800 tonnes, most of which is used to make jewellery crafted by traditional GOLDSMITHS. Branded jewellery, pioneered by Tanishq, is now catching up and several jewellers are now getting their jewellery branded.
Photo: Shashi Aishwal, 13-09-2004
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